There used to be a school of thought that spring was the best time to sell any property, but that’s not necessarily the case. While spring boasts a sense of vibrancy and excitement, depending on your type of property, other times of year may present a great opportunity for sale while avoiding the spring rush.
Here’s a guide to selling your property in season, and how to make it work.
Spring
The colour, vibrancy and sense of something new makes spring a popular time on the property market, and there are a number of reasons this makes a good time to sell.
Spring allows many properties to shine in all their glory with a garden that’s freshly awakened and a median climate that’s not too hot or too cold. Meanwhile financially it’s also a good time for buyers, with the end of the financial year just behind them and Christmas still months away.
Mentally buyers are envisaging themselves in their new home for Christmas and there is an energy about buying a home that can enable a quick sale.
The disadvantage is this makes the property market busy, and means your home may join a host of others in a competitive pool of open houses and prospective sales.
Summer
Some properties particularly lend themselves to a summer sale; those with expansive gardens, summer breezes or seaside vistas and water views where the coastline truly comes alive.
The key to marketing your home in summer is ensuring the property is not adversely affected by heat, and is instead an oasis from it. Styling tips include embracing the summer feel with cool, crisp tones like blue and white for cushions and feature pieces.
Bear in mind summer brings with it a quiet period over Christmas and New Year when the market flattens out, but things can then pick up quickly as people use their holiday time to seek out a property for the coming year.
Autumn
In many ways autumn can be equally spectacular to spring when it comes to selling your home, particularly if you are in an area featuring seasonal trees, and striking natural light as the weather begins to cool.
Like spring, autumn can be a busy period in real estate. Businesses and households are back in full swing after the summer break, and looking to the year ahead.
The key to marketing in autumn is to be ready for any weather – it can be cool one day and oppressively hot the next, so be ready to roll with the punches and open up or air-condition your home as required.
Winter
There are definitely homes that boast a magic all of their own in winter, especially those which feature warm interiors and natural light, or features like fireplaces.
But there are tricks to marketing a winter property, including ensuring it is alluring and cozy for prospective buyers. This may mean paying extra attention to small items like comfy cushions and throw rugs to add that lush, inviting feel.
In some areas winter may mean the exterior of a property loses its vibrancy just as the tree lose their leaves, so bolster any dull exterior areas with evergreen plants, shrubs and pot plants to create street appeal.
The final word
For many people, the right time to sell will not be determined by season, but personal circumstance. The key is to make your property as appealing as possible by giving it a good clean and freshen up before placing it on the market, and maintaining its appearance throughout the inspection process.
About United Strata
Specialising in the Macarthur region, United Strata offers professional yet personalised service to guide sellers through the sale process. We provide free market appraisals that include a comprehensive report along with our recommendations of the value of your property.
You can learn more about our services here, or contact us directly for further advice.
